Recently there is wide recognition for need for more inclusive growth and added attention is drawn towards improvement of standard of living of the section of population beneath poverty line through empowerment by employment generation. While feeling good about the impressing rate of economic growth witnessed by the Indian economy it is also a social compulsion for all in the society to take along the section that has not been taken in with significance so far. It is need of the hour to draw synergy from the strengths of all sections in the society for the growth process and ensure that the growth of the country encompasses economic and social. The conference focuses on die umbrella issue stated.

Suggestive Thrust Areas:

Banking and financial institutions and entrepreneurship potential in BoP segment Taking e-governance to the Bottom of the Pyramid The burgeoning telecom industry and BoP Innovations for enabling the development BoP. The risks and challenges at BoP- a social Perspective The risks and challenges for marketers at BoP Empowerment of BoP through education.